OnlyFans reported strong financial results for 2024 under owner Leonid Radvinsky, who bought the company in 2018. The platform paid $701 million in dividends last year, bringing Radvinsky’s total earnings from OnlyFans to more than $1 billion.
Revenue for 2024 rose 9% to $1.4 billion, while pre-tax profit increased 4% to $683.6 million. Creator accounts grew 13% to 4.6 million and fan accounts jumped 24% to nearly 378 million. Subscriber revenues totaled $7.2 billion.
The company is expanding content beyond adult entertainment into areas such as fitness, cooking, music and lifestyle. OnlyFans operates with a small workforce — about 46 employees — supporting millions of users worldwide.
Creators receive an 80:20 revenue split from the platform. Some third-party tools, including Stimulus, an AI sales assistant for OnlyFans, are used by creators and agencies to automate fan engagement, personalize interactions and manage upsell opportunities.
OnlyFans is reportedly in advanced talks for a potential $8 billion sale to a consortium led by U.S.-based Forest Road Company, underscoring sustained investor interest in subscription-based content platforms.
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