OnlyFans is in talks for a potential sale that could reshape the company’s direction. Owner Leonid Radvinsky is engaging with interested parties about a transaction valuing the platform at about $8 billion. A US-based investor group led by Forest Road Co. has emerged as a key suitor, though negotiations are ongoing and no timeline for a deal has been set.
Founded in 2016 by Tim Stokely, OnlyFans has been controlled by Radvinsky since 2018. Under his stewardship the platform has reported rapid growth, including a roughly 2,000% increase in revenue, and has maintained an ad-free subscription model that distinguishes it from major social networks.
OnlyFans says it hosts more than 4.12 million content creators and about 300 million registered users worldwide. For fiscal 2023 the company reported gross revenue of $6.63 billion, up 19% year over year, and net revenue of $1.31 billion, up 20%. The platform also reported paying $5.32 billion to creators.
The company emphasizes identity verification and other safety features intended to protect users and ensure creator authenticity. At the same time, OnlyFans has navigated content regulation controversies and international legal challenges, including bans in some countries.
Potential buyers and market observers say an acquisition could enable further investment in product development, diversification and global expansion. Any transaction would be closely watched for its implications for creator-driven monetization models and the broader digital content industry.
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