OnlyFans is reportedly in talks for a potential sale that could value the platform at roughly $8 billion. The site, owned by Leonid Radvinsky, has attracted interest from a consortium led by US-based Forest Road Co.
Radvinsky is said to be seeking a sale price in the range of $1.46 billion to $2.42 billion, reflecting the challenges buyers face because of the platform’s association with adult content.
Founded in 2016 and acquired by Radvinsky in 2018, OnlyFans has expanded rapidly, with revenues rising about 2,000 percent since the acquisition. The platform relies on a subscription model rather than advertising and emphasizes identity verification and content-protection measures.
As of 2023 OnlyFans reported more than 4.12 million creators and about 300 million registered users. It recorded gross revenue of $6.63 billion, a 19 percent year-over-year increase, and pre-tax profits of $658 million. Creators have been paid approximately $5.32 billion.
The company has moved to diversify beyond adult content by onboarding non-pornographic creators and launching OFTV, a free, safe-for-work streaming service featuring original programming to broaden its audience and revenue streams.
The sale discussions highlight OnlyFans’ significant market position and profitability, while underscoring the reputational and regulatory considerations buyers must weigh in the evolving creator-economy landscape.
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