OnlyFans has launched a merchandise feature that allows creators to design, promote and sell branded physical products directly from their profiles.
The feature supports a range of products, including apparel, accessories and other branded items. Fans can browse and buy merchandise within the OnlyFans site or app, keeping the purchase flow on the platform.
OnlyFans integrated the new tool with established e-commerce providers to handle order processing, inventory management and shipping. The partnerships are intended to reduce operational burdens for creators so they can focus on content and community building.
The merchandise option is intended to diversify creators’ revenue streams and deepen fan engagement, potentially increasing repeat sales and strengthening brand presence. The platform says the tools are accessible to creators without prior e-commerce experience.
Industry observers view the addition as an expansion of monetization beyond digital content, offering creators across niches—from fitness instructors and musicians to visual artists and adult entertainers—additional ways to grow income.
OnlyFans says it will continue refining the feature, with potential enhancements such as expanded product lines and tighter social media marketing integration. The company frames the rollout as part of its efforts to support creator entrepreneurship and sustainable growth.
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