OnlyFans reported adding more than 5 million new subscribers in the fourth quarter of 2025, bringing its total subscriber count past 50 million.
The company attributed the growth to platform improvements, including an upgraded user experience, expanded content categories and new features aimed at creators and subscribers.
Under CEO Amrapali Gan, OnlyFans has introduced tools designed to help creators build closer relationships with their audiences and offer more personalized, interactive experiences for subscribers.
Recent policy updates and adjustments to the subscription model have broadened the platform’s appeal to a wider range of users, the company said.
OnlyFans has also expanded into e-commerce, enabling creators to sell merchandise, personalized items and exclusive experiences to supplement subscription income.
Industry analysts said the platform’s ability to adapt to market trends and introduce new monetization options has helped drive its recent growth.
OnlyFans said it will continue investing in platform development, user-engagement features and community initiatives to support creators and sustain momentum in the digital content market.
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