OnlyFans is in high-level talks that could lead to a sale valued by some parties at about $8 billion, according to people familiar with the negotiations. The discussions involve billionaire owner Leonid Radvinsky and investor group Forest Road Co., but they are non-exclusive and have no set timeline. Radvinsky has reportedly indicated he would consider offers in the $1.46 billion to $2.42 billion range, underscoring a gap between internal expectations and external valuation talk.
Founded in 2016 by Tim Stokely and acquired by Radvinsky in 2018, OnlyFans grew rapidly under a subscription-based model. Revenue increased roughly 2,000% following the acquisition as the platform expanded its paying-user base without relying on advertising revenue, unlike many major social networks.
OnlyFans shares 80% of subscription fees with creators while retaining a 20% commission, creating a direct monetization ecosystem for independent content producers. The company reported gross revenue of $6.63 billion in 2023, a 19% year-over-year increase, and net revenue of $1.31 billion. That year the platform paid $5.32 billion directly to creators and counted more than 4.12 million creators and over 300 million registered users worldwide.
The platform emphasizes security and user privacy, citing identity verification and safety features designed to protect creators and subscribers. In recent years OnlyFans has diversified its offerings beyond adult content, launching OFTV, a free safe-for-work streaming service, and promoting non-pornographic content to broaden its audience.
OnlyFans has weathered controversy, most notably a brief 2021 announcement to ban pornography that was reversed after the company secured assurances from payment processors and faced public backlash. The episode prompted the platform to reaffirm support for adult creators as a core part of its business.
The potential sale highlights investor interest in subscription-driven, creator-focused platforms. With significant revenue growth, global reach and a direct-to-creator business model, OnlyFans remains a valuable and closely watched asset as talks continue.
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