OnlyFans is reportedly in talks to be acquired by Forest Road Company, a Los Angeles-based investment firm, in a deal valued at about $8 billion.
The subscription-based platform, known for its adult content as well as creators in fitness, music, art and cooking, has grown rapidly. According to reports, OnlyFans generated $6.6 billion in revenue in 2023, underscoring the strength of its subscription model and large user base.
Forest Road’s interest reflects growing investor confidence in digital content and creator-driven business models. An $8 billion valuation would place OnlyFans among the largest digital subscription platforms and highlight its significant earnings and potential for further growth.
OnlyFans has faced regulatory and payment-processing challenges related to its association with adult content, but it has maintained user growth and continued operations. Backers say new ownership could accelerate efforts to diversify content, enhance technology and expand tools for creators.
The reported deal would mark a major transaction in the digital media and creator-economy sectors. Media companies, investors and creators are likely to watch closely for how a change in ownership might reshape OnlyFans’ strategy and the broader market for monetized content.
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