OnlyFans, the subscription-based platform known for creator monetization, is reportedly up for sale. Some reports put the company’s valuation near $8 billion, while other sources cite an asking price range of $1.46 billion to $2.42 billion. Owner Leonid Radvinsky is said to be in talks with multiple potential buyers, including a U.S.-based investment group led by Forest Road Co.
Founded in 2016 by Tim Stokely and acquired by Radvinsky in 2018, OnlyFans has grown rapidly as a direct-to-consumer subscription service that reduces reliance on traditional advertising. The company has said revenues surged under Radvinsky’s ownership, a rise frequently characterized in reports as dramatic.
OnlyFans has implemented safety measures such as identity verification and creator protections, and it operates a revenue-sharing model in which creators receive 80 percent of subscription fees. The platform has also expanded its content mix beyond adult material with initiatives such as OFTV.
By the end of 2023 the company reported more than 4.12 million creators and roughly 300 million users. OnlyFans weathered significant controversy in 2021 when a proposed ban on adult content was met with backlash and ultimately reversed, underlining the platform’s reliance on diverse creator niches.
The reported sale marks a potential turning point for OnlyFans. New ownership could influence its strategic direction, including content policy, growth initiatives and efforts to broaden mainstream appeal while managing the regulatory and reputational challenges tied to its origins.
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