OnlyFans is reportedly in talks to sell to an investor group led by Forest Road Company at an $8 billion valuation, according to sources. The potential deal highlights continued investor interest in platforms that enable creators to monetize content directly from subscribers.
Launched in 2016, OnlyFans expanded beyond adult content to attract a broader mix of creators, including celebrities, fitness instructors and musicians. That diversification has helped broaden the platform’s appeal and reduce reliance on any single content category.
OnlyFans reported $6.6 billion in revenue in 2023, underscoring the strength of its subscription-based model and its role in reshaping how digital content is distributed and monetized.
The involvement of Forest Road Company, a Los Angeles-based investment firm, could provide capital to upgrade technology, strengthen content moderation, enhance user experience and support further international expansion. Backing from strategic investors would also help OnlyFans respond to competitors and regulatory pressures.
The platform’s growth reflects wider trends in the creator economy, where direct-to-fan relationships enable individuals to build brands and generate recurring income. OnlyFans has faced scrutiny over content oversight and compliance, and any new ownership is likely to prioritize measures that balance creator engagement with regulatory and safety standards.
A completed sale would mark a major step for OnlyFans as it seeks to scale operations and solidify its position in the evolving digital content market. The reported $8 billion valuation signals investor confidence in the platform’s continued growth potential and its role in the future of online content monetization.
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