OnlyFans, known for its subscription-based creator content, is expanding into the fitness market with subscription classes for yoga, pilates and high-intensity interval training (HIIT). The offering delivers instructor-led sessions through the platform’s existing subscription model.
Classes are designed to address varied fitness goals: yoga for mindfulness and stress relief, pilates for core strength and posture, and HIIT for time-efficient cardiovascular and strength training adaptable to different skill levels. Subscribers can access on-demand content, participate in live sessions and interact directly with instructors.
The expansion provides a new revenue stream for fitness professionals who can monetize classes and exclusive live events. For consumers, the model offers an alternative to traditional gym memberships and standalone fitness apps, emphasizing convenience and flexibility.
OnlyFans frames the move as a complement to its existing services, aiming to tap into consumer demand for wellness content while fostering community engagement and sustained participation among subscribers.
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