OnlyFans is enabling creators to sell personalized merchandise on their profiles through a partnership with ecommerce platform Spring. Creators can add customized physical products such as water bottles, stickers, puzzles and apparel for fans to purchase.
Spring will manage packaging, storage, shipping and other inventory logistics, allowing creators to focus on designing products and engaging with fans without handling fulfillment.
OnlyFans said the feature responds to creators’ demand to diversify revenue and showcase another dimension of their business by offering tangible branded items.
Creators who already produce merchandise can integrate existing products into the Spring Store to simplify sales and increase exposure. The move aligns with a broader trend among content platforms, such as YouTube, to integrate ecommerce into creator ecosystems.
The merchandise offering complements recent OnlyFans initiatives like OFTV streaming and expands monetization options, giving creators another way to grow their brand and deepen fan relationships.
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