OnlyFans is in exclusive talks to sell a majority stake to Architect Capital, a San Francisco-based technology investment firm, in a deal that values the subscription platform at about $5.5 billion, the Wall Street Journal reported.
Launched to help creators monetize content directly with fans, OnlyFans has grown into a profitable platform with millions of users worldwide. The service is best known for its adult content segment, which has driven significant revenue, but it has also sought to diversify its creator base and offerings.
OnlyFans reported $7.22 billion in gross revenue and $684 million in pre-tax profit for 2024. The platform’s size places it ahead of services such as Substack and Patreon while remaining smaller than major social networks like Meta Platforms and Snap Inc.
The company has faced regulatory and payment-processing challenges related to its content mix but has largely navigated those issues while maintaining financial relationships and compliance efforts.
According to sources cited by the Journal, Architect Capital sees growth potential in OnlyFans and envisions a public offering by 2028. The investor plans to use its technology and operational expertise to scale the business, improve infrastructure, and expand market presence.
If completed, the deal would mark a significant milestone for OnlyFans and underscore the continuing strength of direct-to-consumer subscription models in the digital content market.
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