OnlyFans reported a significant increase in its user base in the fourth quarter of 2025, citing growth in both new subscribers and active content creators. The company attributed the gains to content diversification and improvements in the user experience.
The platform said it saw a substantial uptick in new subscribers alongside a marked rise in active creators, reinforcing its position as a destination for creators seeking to monetize content and build direct relationships with audiences.
OnlyFans has expanded beyond its original niche, adding a wider range of content categories aimed at varied interests and demographics. The company introduced new content types and features intended to serve entertainment and educational needs.
Improvements to the platform’s interface and discovery tools were highlighted as key drivers of retention and longer engagement. Enhanced navigation, advanced content discovery and personalized recommendations have made it easier for users to find content and for creators to grow subscriber bases.
Company leadership expressed optimism about future growth and reaffirmed plans for continued investment in creator and user-facing features. Planned enhancements are expected to further boost engagement and provide creators with additional tools to expand reach and revenue.
Industry analysts said the growth reflects broader shifts in digital content consumption and creator monetization, including rising demand for subscription-based models and personalized content experiences that support more sustainable income for creators.
OnlyFans said it will continue diversifying its content portfolio and refining the platform experience. The fourth-quarter gains in 2025 mark a milestone in the company’s evolution and position it to pursue further expansion as content consumption habits change.
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