UK-based subscription platform OnlyFans is in advanced talks to sell a majority stake to San Francisco investment firm Architect Capital in a deal valued at about $5.5 billion. The offer would put OnlyFans ahead of rivals such as Substack and Patreon in market valuation, while it would still trail major social media companies including Meta and Snap.
People close to the negotiations say a final agreement has not been reached but Architect Capital is confident in OnlyFans’ prospects. One strategic option under discussion is an initial public offering as early as 2028, which would provide additional liquidity and growth capital.
OnlyFans reported $7.22 billion in gross revenues and $684 million in pre-tax profit for fiscal year 2024. Despite past controversies around adult content and regulatory scrutiny, the platform has remained profitable and expanded its user base.
Architect Capital’s investment would bring capital and strategic support aimed at scaling operations, enhancing platform features and broadening the creator ecosystem. Plans discussed include diversifying content categories beyond adult material to areas such as fitness, music, cooking and fashion, and improving payment processing and security systems.
The potential deal reflects a broader trend of technology-focused investors targeting subscription platforms with strong monetization models. A public listing would raise OnlyFans’ profile and could accelerate its efforts to attract mainstream creators and advertisers.
The proposed transaction represents a significant turning point for OnlyFans, offering financial backing and strategic momentum that could reshape direct-to-fan monetization and expand income opportunities for creators while addressing regulatory and operational challenges.
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