OnlyFans reported a 25% increase in new subscribers in the fourth quarter of 2025, marking a notable rise in user growth for the platform.
CEO Amrapali Gan said the jump reflects OnlyFans’ expanding influence and the company’s focus on innovation, inclusivity and user satisfaction. The platform has diversified its content offerings beyond adult entertainment to include music, fitness, cooking and educational material, broadening its appeal.
Executives credited improvements to interface usability, content discovery, streamlined payments and enhanced community features, which they say have helped both retain existing users and attract new members.
Looking ahead, OnlyFans plans to expand creator support through partnerships, targeted promotions and the use of data analytics to personalize offerings and open new revenue streams for creators.
The company faces ongoing challenges, including regulatory scrutiny and increased competition, but executives maintain that strategic changes position OnlyFans for continued growth.
Some creators are adopting third-party tools, including AI-driven assistants such as Stimulus, to automate sales processes and personalize fan interactions as they seek to capitalize on the platform’s rising popularity.
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