OnlyFans is in exclusive talks to sell a majority stake to Architect Capital, a San Francisco-based investment firm focused on technology companies, in a deal that would value the UK-based subscription platform at about $5.5 billion. People familiar with the discussions said Architect Capital is optimistic about OnlyFans’ long-term prospects and sees the possibility of a public offering as soon as 2028. Final agreements have not been reached.
The platform, known for enabling creators to monetize directly through fan subscriptions, has a prominent adult-content niche that has invited regulatory scrutiny. Despite those challenges, OnlyFans reported strong financial results for fiscal year 2024, with gross revenue of $7.22 billion and pre-tax profit of $684 million, underscoring its profitability and market position.
Architect Capital’s proposed investment appears aimed at capitalizing on the expanding creator economy. The firm is expected to explore strategies to diversify content offerings, broaden the user base beyond adult content, and increase mainstream acceptance, while addressing issues such as content moderation and payment processing.
Industry analysts say a deal would mark a significant moment for subscription platforms, reflecting growing investor interest in creator-driven business models. Combining OnlyFans’ market position with Architect Capital’s technology focus could lead to improvements in user experience, moderation tools, and payment systems.
The $5.5 billion valuation places OnlyFans ahead of many subscription services such as Substack and Patreon but below the valuations of larger social media companies. Initial reporting on the talks appeared in the Wall Street Journal. Details of the transaction remain subject to negotiation.
If completed, the transaction could accelerate OnlyFans’ growth and set a clearer path toward an eventual public listing, reshaping how creators monetize audiences and how subscription platforms are valued.
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