OnlyFans, best known for adult content, reported strong financial results and user growth, underscoring its market potential. The company paid $701 million in dividends to owner Leonid Radvinsky in the past year and has paid out more than $1 billion in dividends over time.
OnlyFans reported $1.4 billion in revenue in 2024, a 9% year-on-year increase, with pre-tax profit rising 4% to $683.6 million. Subscription revenue reached $7.2 billion, up from $6.6 billion the previous year.
Creator accounts grew 13% to 4.6 million, while fan accounts increased 24% to 377.5 million, reflecting expanded engagement and monetization across the platform.
The company’s 80:20 revenue split with creators has been a central element of its monetization model, increasing creator earnings while supporting platform revenue.
Discussions have taken place about a potential $8 billion sale led by U.S. investors. OnlyFans is also diversifying beyond adult content into other genres to broaden its market reach.
With a lean workforce and operational efficiency, OnlyFans has strengthened its position in the content subscription economy, attracting interest from creators, users and investors.
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