OnlyFans paid $701 million (£523 million) in dividends to owner Leonid Radvinsky in the latest fiscal year, bringing his cumulative dividends to more than $1 billion and underscoring the platform’s profitability amid reports of a potential sale.
The company reported revenue of $1.4 billion for 2024, a 9% increase from the previous year, and pre-tax profits of $683.6 million, up 4%. The dividend distribution included $497 million to parent company Fenix International and $204 million directly to Radvinsky.
User engagement grew markedly: creator accounts rose 13% to 4.6 million, while fan subscriptions increased 24% to 377.5 million. Subscriber intake reached $7.2 billion for 2024, up from $6.6 billion the prior year.
CEO Keily Blair said OnlyFans has diversified beyond its adult-content origins, expanding into new genres and verticals to sustain growth and profitability.
Founded in 2016 and acquired by Radvinsky in 2018, OnlyFans operates with a lean staff of 46 worldwide and offers creators an 80:20 revenue-sharing model.
The platform has attracted interest for a potential $8 billion sale to a consortium led by the Forest Road Company, reflecting investor confidence in the digital subscription market.
Creators are increasingly using AI-driven tools and automation to manage engagement and monetization, a trend that could amplify earnings opportunities as the subscription economy continues to expand.
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