OnlyFans has partnered with a major record label to launch a new music streaming platform that will let artists distribute music directly to fans while retaining greater control over pricing and content.
The platform will use OnlyFans’ direct creator-to-fan infrastructure to offer artists alternative monetization options, including subscription tiers, pay-per-release pricing, early access, behind-the-scenes material and personalized interactions. The model is intended to reduce reliance on intermediaries and provide artists with more transparent revenue flows.
For listeners, the service will emphasize subscription-based access and more personalized discovery, prioritizing direct engagement between artists and their audiences over algorithm-driven recommendations.
The collaboration combines OnlyFans’ existing subscriber base and engagement tools with the record label’s catalog and industry expertise. The initiative is positioned around artist empowerment, transparency in revenue distribution and new ownership models.
Specific rollout dates and the identity of the record label were not disclosed. The move aligns with broader trends toward direct-to-consumer music distribution and could present an alternative to established streaming services.
The platform will need to address licensing, streaming quality and the trade-offs between exclusivity and broad accessibility as it scales.
OnlyFans’ entry into music streaming expands its service offerings and aims to offer artists new revenue streams and fans more direct, curated access to music.
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