OnlyFans is set to be sold in a deal valued at $8 billion. The subscription-based content platform, currently owned by Fenix International Ltd., connects creators and subscribers through paid memberships and other monetization tools.
The acquisition is being led by Forest Road Company, a Los Angeles-based investment firm that specializes in digital media, and involves an investor consortium. The move reflects investor confidence in OnlyFans’ growth prospects in the digital content market.
OnlyFans reported $6.6 billion in revenue in 2023, underscoring strong demand for subscription-driven content and the platform’s role in the creator economy.
Originally known for adult content, OnlyFans has broadened its base to include artists, educators, entertainers and fitness professionals, among others, expanding the range of content and monetization options available to creators.
Under new ownership, investors are expected to pursue scaling efforts, expanded monetization features and enhancements to the user experience. The sale could affect monetization models across digital media and may bring new opportunities for creators and subscribers as the transition moves toward completion.
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