OnlyFans is in advanced talks for an $8 billion sale, with the negotiations led by Forest Road Company, a Los Angeles investment firm involved in the platform’s recent strategic expansion. The talks signal strong investor interest in the subscription-driven creator economy.
The platform operates on a subscription model that allows creators across genres to monetize direct fan relationships. OnlyFans typically retains a 20% commission on creator earnings and reported $6.6 billion in revenue in 2023.
Forest Road’s involvement has drawn potential buyers attracted to OnlyFans’ large user base and established revenue streams. New investment from a sale could be used to upgrade technology, expand features and enter additional markets.
OnlyFans has faced regulatory and ethical challenges related to content moderation, but the company has continued to adapt its policies and services. The ongoing sale discussions reflect the platform’s shift from a niche site to a prominent player in the subscription content market.
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