OnlyFans has launched a dedicated fitness and wellness category, expanding its platform beyond adult content to attract fitness trainers, wellness coaches and health professionals.
The category allows creators to publish a range of materials, including personalized workout plans, nutrition guides, meditation sessions and live coaching. Features for real-time engagement such as live Q&A and community tools support interaction between creators and subscribers.
Subscribers will have access to tailored fitness and wellness resources, motivational support and a community-focused experience aimed at improving physical and mental health. The move responds to growing demand for at-home health solutions and mental wellness content.
OnlyFans’ paid subscription model enables creators to monetize their work through regular income. The company also plans to introduce advanced analytics and partnerships with health brands to enhance creator tools and revenue opportunities.
By broadening its content offering, OnlyFans aims to reposition itself in the digital wellness market and provide an alternative platform for expert-led health content and creator monetization.
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