OnlyFans has launched a subscription-based fitness section, expanding the platform’s content beyond its well-known adult offerings. The new category features workout routines, nutrition advice and wellness tips from fitness trainers and influencers.
The fitness content is offered through the site’s subscription model, with creators delivering exclusive, tailored programs for subscribers. Material ranges from beginner-friendly workouts to advanced nutrition plans, aiming to serve a broad spectrum of fitness enthusiasts.
OnlyFans says the move responds to growing demand for personalized, credible online fitness guidance and leverages direct creator-to-subscriber engagement to help creators monetize their expertise. Subscribers gain consistent, expert-led content accessible at home or on the go.
The addition places OnlyFans more firmly in the online wellness market, which has expanded notably since the pandemic as consumer interest in at-home and digital health solutions has grown.
The company plans to extend the category into related areas such as mental health and mindfulness, further broadening its lifestyle offerings.
By adding fitness and wellness programming, OnlyFans is positioning itself as a more versatile platform, offering influencer-led health content alongside its existing services.
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