OnlyFans has launched a marketplace feature that allows creators to sell merchandise directly to their subscribers within the platform.
Creators can offer items such as apparel, accessories and branded collectibles, including limited-edition releases and collaborative products. The marketplace provides an additional revenue stream to complement subscription income and can help mitigate the volatility of subscription-based earnings.
OnlyFans will support creators with guidance on product selection, pricing and fulfillment logistics. Transactions take place within the platform and are protected by the company’s security and privacy measures.
Analysts say the move helps OnlyFans differentiate amid growing competition in the creator economy by expanding monetization options, boosting creator profitability and strengthening platform loyalty.
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