OnlyFans is exploring a sale, with talks underway between owner Fenix International Ltd and an investor group led by Los Angeles-based Forest Road Company. The discussions value the platform at around $8 billion.
The platform surged in popularity during the COVID-19 pandemic and has become a significant income source for creators. In 2023 OnlyFans reported approximately $6.6 billion in revenue, operating on a business model that takes a 20 percent cut of creator earnings.
The potential sale aims to capitalize on OnlyFans’ market position and accelerate growth. Forest Road, which has experience in media and technology investments, could provide resources to expand the platform’s offerings and global reach.
Despite ongoing regulatory and content scrutiny, OnlyFans remains influential in the digital creator economy, supporting creators in adult entertainment as well as music, fitness and other sectors by enabling direct monetization and fan engagement.
The prospective transaction marks a notable moment for subscription-based digital entertainment, reflecting growing investor interest in creator-centric platforms and highlighting OnlyFans’ strategic and financial standing.
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