OnlyFans is reportedly in advanced talks to be sold to an investment group led by Forest Road Company in a deal that could value the company at about $8 billion.
The platform, known for subscription-based creator content and a significant presence in adult entertainment, reported roughly $6.6 billion in revenue in 2023. OnlyFans lets creators monetize directly through subscriptions while taking a 20% commission, a model that has driven substantial cash flow and rapid growth since the COVID-19 pandemic.
The potential sale comes amid broader investor interest in subscription and creator-economy businesses and could support efforts to expand the platform’s offerings beyond adult content. New ownership could accelerate strategic shifts and further market expansion.
OnlyFans has faced regulatory scrutiny and public criticism over content safety. In response, the company has implemented stronger verification procedures and tightened content standards to improve compliance and user trust.
If completed, the transaction would mark a significant shift for the company and present investors with an opportunity to participate in the evolving market for direct-to-consumer digital content.
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