OnlyFans has launched a line of branded merchandise, expanding into e-commerce with apparel items that include T-shirts, hoodies and hats featuring the platform’s logo and slogans.
The move comes as the company reports rapid growth in creator sign-ups and subscriber numbers, strengthening its position as a prominent destination for paid content. The merchandise provides a way for fans and creators to show affiliation with the platform.
From a business perspective, the apparel line diversifies OnlyFans’ revenue streams beyond subscription and creator fees. The company is using its existing operations to handle production, order fulfillment, shipping and customer service to support the new offering.
Early reactions from the community have been positive, with users and creators sharing purchases on social media and increasing engagement around the brand. Observers say the initiative can boost visibility and deepen connections between the platform and its audience.
The launch reflects a wider trend of digital platforms broadening business models to remain competitive and resilient. OnlyFans plans to expand the product range with additional designs and categories while emphasizing quality and brand consistency.
The branded merchandise is positioned as both a commercial opportunity and a tool for building loyalty, offering another channel for revenue and community engagement.
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