OnlyFans is reportedly on the verge of a landmark acquisition valued at about $8 billion by an investor group led by Forest Road Company.
The platform reported $6.6 billion in revenue in 2023, reflecting strong demand for direct creator-to-fan monetization and the company’s rapid growth.
Launched in 2016, OnlyFans allows creators across fitness, food, music and adult entertainment to monetize content through subscriptions and direct payments. The platform retains a 20 percent commission on creator earnings.
The prospective buyout is expected to bring new capital and strategic direction intended to diversify offerings, upgrade technology and expand the company’s international footprint.
New ownership comes amid increasing regulatory scrutiny of online content platforms. Investors have signaled a focus on compliance, safety and improved moderation as priorities under any future management.
Potential changes under the acquisition could include enhanced content discovery, tighter integration with social media and new creator-subscriber interaction tools, which supporters say would boost engagement and revenue opportunities while reshaping the platform’s role in the digital content economy.
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