OnlyFans has launched a new feature that lets creators sell branded merchandise directly to their fans through an integrated storefront on the platform.
The offering, developed in partnership with merchandise specialist Spring, allows creators to list a range of custom products including water bottles, stickers, puzzles and apparel. The storefront is embedded within OnlyFans to provide a seamless shopping experience for fans.
Spring manages production, packaging, storage and shipping, removing inventory and fulfillment responsibilities from creators. That lets creators focus on content while merchandise sales are handled by a third-party fulfillment partner.
The merchandise feature is intended to broaden creators’ revenue streams beyond subscriptions, pay-per-view content and tips, and to strengthen brand presence through tangible products. The diverse product options are designed to appeal to different fan preferences and support audience engagement and loyalty.
The move aligns with growing direct-to-fan commerce trends and expands OnlyFans’ suite of monetization tools, offering creators an additional channel to generate income and deepen fan relationships.
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