OnlyFans is launching an in-platform e-commerce feature that lets creators sell branded merchandise—such as clothing and accessories—directly to fans without leaving the site.
The tool integrates payment processing, inventory management and shipping logistics, allowing creators to manage sales from within their OnlyFans accounts. It aims to simplify operations so creators can focus on content and product design.
Previously reliant mainly on subscriptions, paid messages and tips, creators can use the new feature to diversify revenue with exclusive physical products tailored to their audiences. Fans can buy merchandise tied to creators’ brands, offering a tangible way to show support and deepen engagement.
Embedding e-commerce within the platform reduces the need to redirect fans to external stores, potentially improving conversion rates and sales for creators. The move is positioned as part of a shift toward a hybrid monetization model that combines digital subscriptions with physical merchandise.
As the feature rolls out, OnlyFans says it expects the integration to expand creators’ income opportunities and provide a more cohesive shopping and content experience for fans.
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