OnlyFans is reportedly in talks for a potential sale with a valuation approaching $8 billion. Billionaire owner Leonid Radvinsky is negotiating with a group of investors led by US-based Forest Road Co., among others.
The platform, founded in 2016 as a creator-focused site known for adult content, was acquired by Radvinsky in 2018. Under his ownership OnlyFans has seen rapid revenue growth, with company figures indicating roughly 2,000% growth since the acquisition. The service operates on a subscription model rather than ad revenue, with creators retaining about 80% of subscription fees.
Some prospective offers have been lower, reportedly ranging from $1.46 billion to $2.42 billion, reflecting concerns among buyers about risks related to the platform’s adult-oriented content. Despite that, investor interest appears strong given OnlyFans’ user base and monetization track record.
By the end of 2023 OnlyFans supported 4.12 million creators and more than 300 million users. The company reported gross revenues of $6.63 billion, net revenues of $1.31 billion, and creator payouts of $5.32 billion for the year.
OnlyFans has implemented identity verification and safety measures for users and creators. In 2021 the company reversed a proposed ban on pornography after community backlash and has since diversified its offerings, including OFTV, a free streaming service that features original, safe-for-work content.
OnlyFans is owned by Fenix International, with Radvinsky listed as the sole shareholder. Ongoing sale discussions reflect continued investor interest in the platform’s subscription-driven model and large user engagement.
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