OnlyFans has revised its revenue-sharing model to allow creators to retain a larger portion of earnings from subscriptions and pay-per-view content, the company announced. The change increases creator payouts compared with the platform’s previous structure, in which OnlyFans kept roughly 20% of creator revenue.
The update is intended to make the platform more competitive with rivals such as Patreon and Fansly by improving financial returns for creators. OnlyFans said the move is designed to attract a broader range of talent and encourage greater output across genres including fitness, cooking, music, and visual art.
Beyond immediate pay increases, the company frames the change as part of a broader strategy to evolve into a marketplace that prioritizes quality, diversity and creator empowerment. The adjusted split is meant to foster sustained engagement by making the platform more creator-centric.
Industry observers say the adjustment aligns with wider trends favoring gig-economy workers and digital content professionals who seek platforms with better revenue prospects. OnlyFans expects the new model to boost creator loyalty, increase subscriber volumes and strengthen long-term growth.
The revenue-share revision marks a significant step in OnlyFans’ efforts to maximize creator earnings, diversify content offerings and maintain its position in the subscription-content market.
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