OnlyFans is partnering with leading fitness influencers to offer subscribers premium fitness and wellness content, expanding beyond the platform’s traditional adult-oriented offerings.
The initiative provides personalized workout routines, nutrition guidance and wellness tips tailored to goals such as weight loss, muscle building and flexibility improvement. Content will include detailed video tutorials, live interactive sessions, daily workout challenges and holistic practices covering mental health and mindfulness.
Subscribers will gain access to expert-led programs designed for different experience levels, while creators will receive advanced tools and personalized marketing support to build communities and monetize their expertise.
OnlyFans says the move aims to broaden its audience by attracting users seeking credible, lifestyle-focused content and to enrich subscriber experiences with more diverse offerings.
The expansion into fitness and wellness represents a strategic effort to position OnlyFans as a more versatile digital content hub and to support sustained growth amid evolving consumer demand.
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