September 2025 marked a milestone for OnlyFans, highlighting its expansion into a broad creator economy with strong growth, record earnings and major business developments.
The company entered advanced negotiations for an $8 billion sale, a figure roughly 12% above its reported 2024 revenue of $7.2 billion. OnlyFans reported a 9% year-over-year revenue increase, a 24% rise in fan accounts to 377.5 million, and a 13% increase in active creators to 4.6 million. The platform also paid out $701 million in dividends.
High-earning creators drew attention during the surge. Sophie Rain’s reported earnings reached $82 million over 18 months, including $43 million in 2024, illustrating how audience engagement and monetization strategies can scale on the platform. Discussions within the creator community questioned the transparency of some earnings reports, underscoring debates about disclosure and validation.
Regulatory and legal challenges persisted alongside growth. The company faced a UK age-verification fine, and authorities brought tax fraud charges against a prominent creator, highlighting ongoing compliance risks for both platforms and individual creators.
New tools aimed at professionalizing creator operations have emerged. Stimulus, an AI-driven sales assistant for OnlyFans, says it converts chats into sales by engaging fans around the clock, mimicking creator communication styles and automating upsells, promotions and analytics. Such technologies are increasingly promoted to creators and agencies as a way to streamline monetization and operations; their effectiveness varies and has prompted discussion about automation, authenticity and platform policy.
OnlyFans has continued to diversify beyond its original niche, attracting students, athletes and mainstream celebrities and reinforcing its role in the broader creator economy. Observers say the platform’s trajectory reflects both expanding commercial opportunities and the need for stronger governance, professional management and regulatory compliance as the market matures.
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