OnlyFans delivered strong financial results in 2024, paying owner Leonid Radvinsky $701 million (£523 million) in dividends and positioning itself for a potential multibillion-dollar sale estimated at around $8 billion.
The company reported revenue of $1.4 billion, a 9% increase year over year, and pre-tax profit of $683.6 million, up 4%. Creator accounts rose 13% to 4.6 million, while fan accounts increased 24% to 377.5 million.
Creators receive an 80:20 revenue split, and total subscriber earnings on the platform climbed to $7.2 billion in 2024, up from $6.6 billion the prior year. These figures reflect growing demand and improved monetization for content creators.
OnlyFans’ model allows creators to control their content and revenue by connecting directly with subscribers, reducing intermediaries. The platform has diversified beyond adult content into categories such as fitness, music and influencer content, broadening its appeal to new creators and audiences.
With continued product updates, including interactive features and enhanced user experiences, OnlyFans aims to develop additional revenue streams and expand its global reach. The company’s 2024 performance underscores its role as a significant player in the subscription-based digital content market and highlights opportunities for creators and investors seeking exposure to the creator economy.
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