OnlyFans has partnered with a major record label to launch a new music streaming platform aimed at independent artists, expanding the company’s offerings beyond subscription-based creator content.
The service is designed to let musicians distribute music directly to fans, bypassing traditional gatekeepers such as record companies, mainstream streaming services and radio. It aims to give independent artists greater control over distribution, monetization and fan engagement.
The partnership combines the record label’s experience in production, promotion and artist management with OnlyFans’ technology and sizable user base, offering emerging artists access to marketing resources and direct audience reach.
Artists will be able to upload tracks, publish exclusive content, share behind-the-scenes material and host virtual events such as listening parties within a monetizable environment. Fans will receive early access to releases, timely updates and direct interaction with creators.
The platform emphasizes a more equitable revenue model, promising artists a larger share of proceeds than typically provided by major streaming services, which often favor established acts and labels.
Integrated analytics and personalized recommendation tools will help artists understand audience behavior and tailor content and marketing strategies to drive growth.
Industry observers view the move as part of a broader shift toward creator autonomy and direct monetization. Early reactions from independent artists have been largely positive, citing potential improvements in exposure and income.
OnlyFans and the record label say more details on subscription plans, features and artist onboarding will be released ahead of the platform’s launch.
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