September 2025 proved a pivotal month for OnlyFans, marked by major business developments, record creator earnings and mounting regulatory challenges.
Owner Leonid Radvinsky entered advanced talks to sell the platform for about $8 billion in a deal led by investor group Forest Road Company, a valuation roughly 12% above the platform’s reported 2024 revenue of $7.2 billion. The proposed transaction underscores investor confidence in OnlyFans’ growth prospects despite global regulatory scrutiny.
Published financials for 2024 showed $7.2 billion in gross revenue, a 9 percent year-on-year increase. The platform reported 377.5 million fan accounts, up 24 percent, and 4.6 million active creators, a 13 percent rise. Radvinsky was credited with $701 million in dividends.
High-profile creator earnings highlighted the platform’s commercial scale. Sophie Rain reportedly earned $82 million over 18 months, including $43 million in 2024, building an audience with content that some describe as less explicit and more engagement-driven. Influencer Lil Tay claimed $15 million in two weeks, a figure that drew skepticism from some established creators and observers.
Creator dynamics also produced public disputes, including a feud between Sophie Rain and Annie Knight over methods of generating income on the site. Hulu’s documentary The War Over OnlyFans examined the platform’s dual impact, exploring both financial empowerment for creators and potential psychological strains associated with the creator economy.
OnlyFans continued to face regulatory pressure in multiple markets, including blocks in China, Turkey and the United Arab Emirates. Ofcom fined the company £1.05 million for failures in age verification, and tax fraud allegations against creator Kylie Leia Perez drew additional scrutiny toward financial compliance in the creator ecosystem.
The platform’s evolution from a niche adult site to a mainstream creator ecosystem is evident in the diversity of its user base, which now includes students, athletes and celebrities. Some creators are adopting third-party tools such as Stimulus, an AI sales assistant that automates engagement and monetization, to scale earnings and reduce manual workload.
September 2025 reinforced OnlyFans’ role as a central player in the global creator economy, combining significant financial opportunities with ongoing legal, regulatory and reputational challenges.
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