Fenix International, the parent company of OnlyFans, is in advanced talks to sell the UK-based adult content platform for about $8 billion (approximately £5.9 billion). The proposed deal is led by a consortium headed by US investment firm Forest Road Company (FRC), whose board includes former Disney executive and brief TikTok CEO Kevin Mayer.
Founded in 2016, OnlyFans hosts more than 4 million creator accounts and about 305 million fan accounts, making it one of the largest subscription-based content services globally. The platform allows creators to monetize through subscriptions and pay-per-view content.
OnlyFans reported revenue of $1.3 billion for the fiscal year ending November 2023, a 20% increase from the prior year. Pre-tax profits rose 25% to $658 million, reflecting sustained growth and strong profitability.
The prospective acquisition underscores investor confidence in OnlyFans’ growth prospects. Mayer’s involvement brings experience in entertainment and digital content strategy to the potential buyer group.
OnlyFans has sought to broaden its content categories beyond adult material to attract a wider range of creators and subscribers. The strategy aims to enhance the platform’s sustainability and adaptability amid a shifting media landscape.
Stakeholders in the sale are prioritizing the preservation of creator incentives, platform reputation, and regulatory compliance to maintain trust and safety, which are critical to OnlyFans’ business model.
If completed, the transaction would signal robust valuations for subscription-based digital platforms and could set benchmarks for future deals in the creator economy.
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